An e-label — sometimes called a digital wine label — is a web page that opens when a customer scans the QR code on your bottle. It carries the detailed product information that no longer fits on a physical label.

What appears on an e-label

• Your wine — name, brand, vintage, grape variety, and a bottle image.
• Ingredients — grouped by how they’re used in winemaking, with optional E-number codes.
• Nutritional information — energy, fat, carbohydrates, sugar, protein, and salt, per 100 ml.
• Allergens — sulphites and any other allergens, shown clearly as required by EU rules.
• Recycling information — how to dispose of each part of the packaging.
• An optional website link — a button linking to your winery or a promotion.

It’s automatically multilingual

Your customers don’t have to do anything — the e-label detects their language and displays in it automatically. They can also switch language at any time using the language picker.

It’s always up to date

Because the e-label lives online, the QR code on your bottle never has to change. If you spot a mistake or your recipe changes, edit the e-label and the update is live immediately.