PinotQR organises your wines into two levels: brands and e-labels. Understanding the difference makes everything else easier.

What’s a brand?

A brand is the name you sell your wines under, as it appears on your physical label. It’s the container that holds your e-labels. Settings that apply across all your wines — like your brand colour, logo, and display preferences — live at the brand level.

Most wineries have a single brand. You might use more than one if you sell under multiple distinct names.

What’s an e-label?

An e-label is the page for a single wine — one vintage of one product. It holds that wine’s name, vintage, variety, bottle image, ingredients, nutrition, allergens, and recycling information. Each e-label has its own QR code.

You’ll typically create a new e-label for each wine, and a new one for each vintage.

How they fit together

Think of a brand as a folder, and your e-labels as the items inside it. A single brand — say, Needle’s Eye Wines — holds all of your individual wines. Each wine is its own e-label with its own QR code: your 2016 Pinot Noir, your 2017 Pinot Noir, and your 2020 Chardonnay would each be a separate e-label sitting under that one brand.

Settings you choose at the brand level — like your colour and logo — automatically apply to every e-label inside it. Everything you fill in at the e-label level — name, vintage, ingredients, nutrition, and so on — belongs to that one wine.

Why it’s set up this way

Grouping e-labels under a brand keeps your wines organised, applies consistent styling automatically, and makes your analytics easy to read — you can see results for the whole brand or drill into a single wine.