Is PinotQR compliant with EU wine labelling rules?

PinotQR is built to help you meet the EU's digital labelling requirements.


PinotQR is designed to help you meet the EU wine labelling requirements (Regulation (EU) 1169/2011) that apply to wines sold in the EU.

Your e-label can carry everything the rules expect to be available digitally:

  • Ingredients, listed by category, with sulphites highlighted automatically
  • A full nutrition table
  • Allergens
  • Recycling information (where you choose to include it)

Some information must still appear on the physical bottle — the energy value, allergens, and an “Ingredients” QR code — all within the same field of vision. Our adding your QR code to your bottle summary and the full design guide cover this in detail.

PinotQR provides the tools to present this information; you remain responsible for the accuracy of what you enter and for meeting the rules in your market.

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